Jordan is loud, relentlessly positive and impossible to ignore. He believes big energy is a competitive advantage and is not open to being told otherwise.

Jordan is a sought-after public speaker on men's mental health, weight and identity, and what it means to show up physically and emotionally as a big man in a culture that has rarely spoken to him directly.

He draws on his own experience overcoming depression through running to connect with audiences in a way few other speakers can.

That energy is backed up by action. Jordan amazed audiences online when he took on a 200km backyard ultra, running for 30 hours straight at over 100kg to prove what a heavyweight body is truly capable of. The challenge captured the attention of his community in real time, generating over 2 million combined views across the event, as thousands tuned in to watch a big man do something nobody believed a big man could do.

Jordan is the founder of The Heavyweight Division, the UK's largest movement for heavyweight runners, and a qualified sleep coach with a growing presence across social media and the endurance running world. He founded the movement after noticing a complete absence of running culture built for bigger men. What started as a personal mission has become a structured movement with its own divisions, community events, coaching programmes and a content platform reaching well over a million views a month.

Competing at 100kg and above, Jordan has built a reputation as one of the most distinctive voices in UK running, proving that big bodies are built for endurance rather than excluded from it. His personal achievements include a marathon PB of 3:21 and a 5km PB of 18:46. In 2025, he ran the length of the United Kingdom, covering 70km, 46.5 miles, a day for 21 consecutive days at over 100kg, an achievement that drew national attention to the heavyweight running community he had spent years building.

Beyond his own running, Jordan works as a 1-on-1 running coach, building bespoke training plans for heavyweight clients chasing their own breakthroughs, from first 5kms to half marathons. As a qualified sleep coach, he also speaks on the connection between sleep, recovery and performance, an angle largely missing from mainstream fitness content.